Our Strategy

Shaping the future of turf takes more than innovation, it requires intention. TenCate’s strategy is grounded in long-term thinking, guided by real-world impact, and aligned with global challenges. From circular design to equity of play, every pillar reflects a clear ambition: building systems that perform, last, and lead.

  • Investing in People: With nearly 5,000 people across 60+ countries, TenCate builds workplaces where talent can grow, lead, and thrive. Local teams operate with autonomy, supported by strong global standards for safety, development, and ethics because empowered people shape resilient systems.
  • Pursuing 100% Circularity: True circularity isn’t about recycling more, it’s about designing better. TenCate develops turf systems built for continuous reuse, using single-polymer technology and design-for-recycling principles. Through innovation like ONE-DNA™️ and infill-free systems such as Pure PT and Pivot™, the next generation of turf doesn’t just perform it redefines what responsible design can be.
  • Advocating for Synthetic Turf: Synthetic turf unlocks access to play where natural grass cannot thrive from dense cities to drought-prone regions and year-round sports venues. TenCate systems offer consistency, durability, and freedom from pesticides, water, or heavy maintenance. More than an alternative, it’s a smarter, more sustainable surface for modern life.
  • Promoting Next Generation Turf: The future of turf is infill-free, high-performing, and designed to play like natural grass without compromise. Pure PT and Pivot™ represent the next leap forward: safer, softer, and built for circularity. While market adoption grows, TenCate continues to lead on both fronts, raising the bar for performance and sustainability across all turf systems.
  • Saving Water: Pure EP redefines what’s possible in field hockey: the same elite performance, without the need for water. As climate and cost pressures grow, this zero-water innovation offers a sustainable solution for clubs, schools, and countries where access to water limits access to the game. Built for performance, designed for resilience.
  • Reducing Emissions: Decarbonization starts with design. TenCate reduces emissions by rethinking every step from lighter, lower-impact products to smarter, more efficient production. Emission targets aren’t just a response to regulation they’re a responsibility. Because performance should never come at the planet’s expense.
  • Committing to Sustainability: Sustainability isn’t a trend, it’s a long-term responsibility. TenCate embeds sustainability across the value chain: from circular product design to ethical sourcing and stakeholder inclusion. Every step is geared toward reducing impact and increasing value for people, planet, and generations to come.
  • Pursuing Expansion & Integration: Control over the full value chain enables TenCate to move faster, innovate smarter, and deliver with precision. Strategic acquisitions strengthen local expertise, while vertical integration ensures consistent quality from raw material to recycling. The result: a global network that scales innovation without losing local relevance.
  • Facilitating End-of-Life Recycling: True circularity starts at the end. TenCate is reshaping turf’s afterlife through strategic partnerships in Europe and the US, combining chemical and mechanical recycling to turn old surfaces into new opportunities. Legacy products are no longer a burden — they’re part of the system.
  • Ensuring Sustainable Supply Chains: Resilient supply chains are built on transparency, accountability, and proximity. TenCate minimizes risk through regional production, diversified sourcing, and open supplier dialogue, all while raising ESG standards across the chain. Because sustainability isn’t just about what’s made, it’s about how, and by whom.