30 June 2025
ESG Report 2024: Our Direction Is Clear
2024 was a breakthrough year for TenCate, not because of future ambitions, but because of real results. In his opening message, CEO Michael Vogel reflects on a year in which we redefined turf performance and pushed hard on sustainability, circular design, and social impact.
“We’ve created products that last longer, generate fewer emissions, and are designed along circular principles — all while making surfaces that players love.”
From launching next-generation systems like Pure PT (known in the US as Pivot™) and ONE-DNA™ to achieving a 94% global waste diversion rate, 2024 demonstrated what’s possible when we combine innovation with accountability. Our efforts extended beyond products. We collaborated with communities, not just for them. Whether it was a schoolyard in New Zealand or a professional pitch in Europe, we designed surfaces that promote well-being, inclusion, and more accessible play.
We also made internal progress: reducing microplastic use, designing for recyclability, and strengthening our commitment to employee engagement and safety worldwide.
“Circularity and sustainability are not add-ons. They are built into our innovation process from the start.”
With thousands of surfaces now in use around the world, and growing interest in future-fit systems TenCate Grass enters 2025 with focus, momentum, and one clear message: Let’s keep playing it forward.